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The digital marketing landscape is on the brink of a significant transformation. With increasing concerns over privacy and data security, major web browsers like Google Chrome and Mozilla Firefox are phasing out third-party cookies. This shift towards a cookie-less digital environment is set to revolutionize how marketers track, target, and engage consumers online. Here’s what this means for the future of digital marketing and how brands can adapt to stay ahead of the curve.

Martellect assists businesses in identifying specific areas for improvement within their marketing strategy as a whole. Calculating return on investment (ROI) is crucial for every business. Otherwise, how do you know if your digital marketing strategy is delivering? Digital marketing ROI measures the performance of each of your marketing campaigns, empowering you to make informed decisions about your marketing budget and strategy.