RESIST+ caters to the needs of individuals, families, and businesses alike. Serving a diverse customer base with high-quality products and reliable service, RESIST+ is committed to ensuring the health and safety of over 100 million customers around the globe.
Proven Track Record
Customer Satisfaction
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The Challange
Following a period of rapid growth driven by the surge in demand for COVID-19 essentials, RESIST+ sought to achieve enterprise-wide operational efficiencies and alignment. To accomplish this, they chose to focus initially on their digital demand generation, supply chain management, and customer engagement functions.
RESIST+’s swift expansion had led to a lack of process consistency and standardization across their online platform and product offerings. The numerous manual and non-transparent processes in place were areas RESIST+ was determined to improve.
Additionally, in the face of evolving digital marketing trends and increasing competition, RESIST+ was eager to stay ahead of the curve in adapting to these changes. This included optimizing their digital presence and marketing strategies, while also maintaining the relentless customer focus and agility that is at the core of their DNA.
What did
Martellect do
Digital Marketing Optimization – Martellect has been working with the RESIST+ Digital Demand Generation team to identify, design, implement, and optimize digital marketing campaigns using advanced analytics and automation tools. To date, Martellect has successfully executed 35 targeted campaigns across three core areas: Social Media Marketing, Search Engine Optimization (SEO), and Email Marketing.
E-commerce Platform Enhancement – Martellect led the enhancement of the RESIST+ e-commerce platform, ensuring a seamless and user-friendly experience for both desktop and mobile users. In addition to this, Martellect has developed an integrated communication system to facilitate real-time customer interactions and personalized marketing efforts, enhancing customer engagement and satisfaction.
The Results
- Increased Website Traffic
- Higher Conversion Rates
- Enhanced Customer Engagement
- Boosted Email Marketing Effectiveness
- Expanded Social Media Presence
- Improved ROI on Digital Advertising