Performance Marketing Strategy
Performance marketing is a form of digital advertising where advertisers pay based on the performance of their campaigns. Unlike traditional advertising where payments are made upfront regardless of outcomes, performance marketing involves paying only when specific actions are completed, such as clicks, conversions, or sales. A combination of paid advertising and brand marketing, performance marketing refers to advertising programs in which affiliates and marketing companies are only paid when a desired action is completed, such as a completed lead, sale, booking or download.
