Martellect specializes in building, optimizing, and future-proofing digital marketing infrastructures for brands like Resist+, a leading B2C provider of COVID essentials.

about RESIST+

RESIST+ caters to the needs of individuals, families, and businesses alike. Serving a diverse customer base with high-quality products and reliable service, RESIST+ is committed to ensuring the health and safety of over 100 million customers around the globe.

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The Challange


Following a period of rapid growth driven by the surge in demand for COVID-19 essentials, RESIST+ sought to achieve enterprise-wide operational efficiencies and alignment. To accomplish this, they chose to focus initially on their digital demand generation, supply chain management, and customer engagement functions.

RESIST+’s swift expansion had led to a lack of process consistency and standardization across their online platform and product offerings. The numerous manual and non-transparent processes in place were areas RESIST+ was determined to improve.

Additionally, in the face of evolving digital marketing trends and increasing competition, RESIST+ was eager to stay ahead of the curve in adapting to these changes. This included optimizing their digital presence and marketing strategies, while also maintaining the relentless customer focus and agility that is at the core of their DNA.

What did
Martellect do

RESIST+ and Martellect’s shared vision for harnessing the power of digital innovation and strategic agility made their partnership a natural fit. Martellect has been collaborating with RESIST+ since January 2021 across two key workstreams: Digital Marketing Optimization and E-commerce Platform Enhancement, supporting the RESIST+ Digital Demand Generation team in driving growth and engagement.

Digital Marketing Optimization – Martellect has been working with the RESIST+ Digital Demand Generation team to identify, design, implement, and optimize digital marketing campaigns using advanced analytics and automation tools. To date, Martellect has successfully executed 35 targeted campaigns across three core areas: Social Media Marketing, Search Engine Optimization (SEO), and Email Marketing.

E-commerce Platform Enhancement – Martellect led the enhancement of the RESIST+ e-commerce platform, ensuring a seamless and user-friendly experience for both desktop and mobile users. In addition to this, Martellect has developed an integrated communication system to facilitate real-time customer interactions and personalized marketing efforts, enhancing customer engagement and satisfaction.

The Results

The technology that we use to support RESIST+

Google Ads
Bing Ads
Facebook Ads
Instagram Ads
Affilaite Campaign
Programmatic Advertising

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case studies

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Contact us

Partner with Us for Comprehensive Marketing Solutions

We’re happy to solve your demand generation challenges with our innovative digital marketing solutions.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a requirement discovery and audit meeting


We prepare a customized proposal 

Schedule a Free Consultation