Sun Direct revolutionizes home entertainment with top-tier DTH services. As a leading brand in the industry, we cater to millions of customers, offering a wide array of channels and packages designed to meet diverse viewing preferences and ensure an exceptional television experience.
Proven Track Record
Customer Satisfaction
We Have Completed
Average Answer Time
The Challange
Following a period of rapid growth, Sun Direct sought to achieve operational efficiencies and alignment across its enterprise. To accomplish this, they focused on enhancing customer service, streamlining operations, and strengthening compliance functions.
Sun Direct’s swift expansion led to inconsistencies and a lack of standardization in processes across their services. The prevalence of numerous manual and non-transparent processes was a significant challenge they aimed to address.
Furthermore, with the rise in industry regulations and compliance requirements, Sun Direct was determined to stay ahead by proactively adapting to these changes while maintaining their core values of customer focus and agility.
What did
Martellect do
Sun Direct & Martellect’s shared vision of combining expansive reach with strategic agility made our partnership a natural fit. Martellect has been collaborating with Sun Direct since November 2020 across two key initiatives: Lead Generation Optimization and Multi-Channel Marketing Integration, supporting Sun Direct’s marketing team in enhancing their digital footprint and customer engagement.
Lead Generation Optimization – Martellect works with Sun Direct’s marketing team to identify, design, and implement optimized lead generation strategies. To date, Martellect has reduced Sun Direct’s lead acquisition costs by 25%, significantly enhancing the efficiency of their marketing spend across key business areas: Customer Acquisition, Subscriber Retention, and Market Expansion.
Multi-Channel Marketing Integration – Martellect has led the integration of marketing campaigns across multiple digital platforms, including social media, email marketing, and search engine optimization. In addition, Martellect has implemented advanced analytics and tracking mechanisms to ensure seamless coordination between various marketing channels, boosting Sun Direct’s ability to attract and retain customers effectively.
The Results
- 3000 AVG leads every month.
- 30% to 40% Immediate conversions. (Within 30 days)
- Rich media ads deployed across touch points.
- >90% qualified leads acquired.
- Deployed marketing squeeze page for efficient lead acquisition through digital marketing channels.
