SUN Direct Brand Saves 25% on Qualified Lead Acquisition With Martellect’s Digital Optimization Strategy.

about Sun DTH

Sun Direct revolutionizes home entertainment with top-tier DTH services. As a leading brand in the industry, we cater to millions of customers, offering a wide array of channels and packages designed to meet diverse viewing preferences and ensure an exceptional television experience.

Reviewed on
12 Years

Proven Track Record


Customer Satisfaction


We Have Completed


Average Answer Time

The Challange

Following a period of rapid growth, Sun Direct sought to achieve operational efficiencies and alignment across its enterprise. To accomplish this, they focused on enhancing customer service, streamlining operations, and strengthening compliance functions.

Sun Direct’s swift expansion led to inconsistencies and a lack of standardization in processes across their services. The prevalence of numerous manual and non-transparent processes was a significant challenge they aimed to address.

Furthermore, with the rise in industry regulations and compliance requirements, Sun Direct was determined to stay ahead by proactively adapting to these changes while maintaining their core values of customer focus and agility.

What did
Martellect do

Sun Direct & Martellect’s shared vision of combining expansive reach with strategic agility made our partnership a natural fit. Martellect has been collaborating with Sun Direct since November 2020 across two key initiatives: Lead Generation Optimization and Multi-Channel Marketing Integration, supporting Sun Direct’s marketing team in enhancing their digital footprint and customer engagement.

Lead Generation Optimization – Martellect works with Sun Direct’s marketing team to identify, design, and implement optimized lead generation strategies. To date, Martellect has reduced Sun Direct’s lead acquisition costs by 25%, significantly enhancing the efficiency of their marketing spend across key business areas: Customer Acquisition, Subscriber Retention, and Market Expansion.

Multi-Channel Marketing Integration – Martellect has led the integration of marketing campaigns across multiple digital platforms, including social media, email marketing, and search engine optimization. In addition, Martellect has implemented advanced analytics and tracking mechanisms to ensure seamless coordination between various marketing channels, boosting Sun Direct’s ability to attract and retain customers effectively.

The Results

The marketing channels that we use to support Sun Direct

Google Ads
Bing Ads
Facebook Ads
Instagram Ads
Affiliate Ad Networks
Programmatic Ads
Google Web Designer

Ready to reduce your acquisition cost?

case studies

See More Case Studies

Navigating the Cookie-less Future: How Digital Marketers Can Adapt.

The digital marketing landscape is on the brink of a significant transformation. With increasing concerns over privacy and data security, major web browsers like Google Chrome and Mozilla Firefox are phasing out third-party cookies. This shift towards a cookie-less digital environment is set to revolutionize how marketers track, target, and engage consumers online. Here’s what this means for the future of digital marketing and how brands can adapt to stay ahead of the curve.

Learn more
Contact us

Partner with Us for Comprehensive Marketing Solutions

We’re happy to solve your demand generation challenges with our innovative digital marketing solutions.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a requirement discovery and audit meeting


We prepare a customized proposal 

Schedule a Free Consultation